From Lagos to La Chaux-de-Fonds: The Journey Behind Every Repertoire Asiko Watch

Introduction

Every Repertoire watch travels a long road before it meets your wrist — from the bustling creative studios of Lagos to the precise mechanical workshops of Switzerland and Japan.

In this post, we take you behind the scenes of our design-to-manufacture process and show you how cultural identity and engineering excellence fuse to make Repertoire Asiko a new standard in African luxury.

Step 1: Story-Driven Design in Lagos

It begins with storyboarding. Every model starts as a conversation:

What heritage do we want to honor?
What emotion do we want it to evoke?
Who is this watch for?

From there, our Nigerian design team sketches out shapes, dials, and textures — drawing inspiration from Aso Oke textiles, Yoruba symbology, and modern Afro-minimalism.

Step 2: Engineering with Precision

After design approval, we partner with watchmakers in:

Switzerland (Sellita & ETA) for automatic movement models.
Japan (Miyota & TMI) for quartz reliability and affordability.

Each movement is tested, tuned, and cased under strict quality control, ensuring accuracy, durability, and a smooth sweep of excellence.

Step 3: Cultural Touchpoints

This is where Repertoire becomes unlike any other watch brand:

Straps lined with Akwete cloth.
Casebacks engraved with the Nigerian map.
Second hand tips shaped like talking drums or tribal spears.
Packaging that includes a proverb card — a piece of wisdom for every moment you wear.

Step 4: The Unboxing Moment

From our workshop to your hands, the unboxing is part of the story.
You’re not just receiving a product — you’re opening a chapter.
A sleek, textured case, soft velvet interior, and a plaque that reads:

“In Time, Your Time.”

Conclusion

Repertoire Asiko is not mass-produced. It’s mass-inspired.
It represents what happens when African creativity and global mastery converge.

So the next time someone asks you what watch you’re wearing, tell them:

It’s not just a watch. It’s a journey — from Lagos to legacy.

✦ Learn more about our process → [Behind the Craft]

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